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Topic: mobile ad networks

Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media's first offering after AOL acquisition

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238…

AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

Deal opens up ad space in 65,000 apps

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out…

Twitter Is Now Letting Apps Advertise With Video

Previews mean more downloads

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Rolls out to all

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile,…

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform

All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

New Ad Exchange Delivers Mobile Video

Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

Yahoo Now Powers Mocean Mobile Market

Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work…

Criteo Dives Into In-App Ads

Expands mobile ad offering

Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile for…

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