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Topic: Mobile ad

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

These 3-D Mobile Ads Are Grabbing Brands' Attention

Smartphones become the launching pad for virtual reality

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump…

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Rolls out to all

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile,…

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

The Truth About Mobile Advertising? It’s a House of Cards

Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

Twitter, Omnicom Deal Combines Mobile Ad Forces

Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

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