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Topic: Mobile

Need a Valentine's Day Date? Match and Starbucks Have Plans for You App plays cupid at the coffee shop

Ah, Valentine's Day. The holiday conjures images of Paris, romantic candlelit dinners and…Starbucks? This year, dating site Match and Starbucks are making it easier for singles to couple up at…

January 29, 2015, 5:04 PM EST

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

January 29, 2015, 5:00 AM EST

Papa John's Will Try to Take 1 Million Pizza Orders During the Super Bowl Game CMO opts for digital campaign over official ad

Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But…

January 26, 2015, 8:12 PM EST

CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant Starcom MediaVest Group CEO only saw small advances this year

In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances…

January 8, 2015, 1:25 PM EST

Mindshare CEO Shares Hits and Misses So Far From #CES2015 Connected cars will bring huge media opportunities, Colin Kinsella says

As with every other agency CEO at the Consumer Electronics Show in Las Vegas this week, Mindshare North America's Colin Kinsella is spending 18-hour days scoping out the latest tech…

January 7, 2015, 11:06 AM EST

Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech JCPenney director says gadgets may become fashionable (eventually)

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke…

January 7, 2015, 6:00 AM EST

Why This Fashion-Minded Digital Agency Is Hungry for Food Clients The next big e-commerce sector?

After cranking out high-tech projects for fashion and retail brands since 2008, Gin Lane Media is bullish on the food industry as the next big market to rise with ecommerce…

December 18, 2014, 7:04 AM EST

Mobile Will Revive and Redefine Content Marketing Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

December 15, 2014, 9:49 AM EST

Target Turns Its Stores Into One Big Mobile Game for the Holidays Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

December 2, 2014, 8:00 PM EST

Square Just Made Three Huge Moves in One Week Launches social payments and partners with a competitor

Between Apple Pay, branded apps and partnerships with payment companies, mobile payments are gaining traction with marketers. And clearly, the mobile payment company Square doesn't want to be left behind. Within…

November 25, 2014, 11:59 AM EST

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