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Topic: Mobile

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

March 4, 2015, 9:39 AM EST

The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game Incorporates real life, from family members to travels

In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people…

March 2, 2015, 11:40 AM EST

On the Eve of Turning 30, AOL Dials Up Mobile and Video CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

March 1, 2015, 9:00 PM EST

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

March 1, 2015, 9:00 PM EST

If Starwood's Customers Tap Uber This Weekend, They Could Get a Free Night's Stay Hotel brand looks to ride-sharing app to boost loyalty perks

Starwood Hotels & Resorts has inked a deal with ride-sharing app Uber so that people can earn loyalty points for booking cab rides. The partnership is part of the hotel giant's…

February 25, 2015, 11:34 PM EST

As Mobile Payment War Grows, Men's Wearhouse Reveals Big Marketing Stats Expects mobile to increase 2015 revenue by seven figures

At the same time Google and Samsung are scooping up startups to build out a mobile payment system that competes with Apple, new data from retailers reveals some initial success…

February 24, 2015, 12:17 PM EST

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

Study Shows Which Mobile Ads Get Millennial Moms' Attention 77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the…

February 10, 2015, 9:30 AM EST

Need a Valentine's Day Date? Match and Starbucks Have Plans for You App plays cupid at the coffee shop

Ah, Valentine's Day. The holiday conjures images of Paris, romantic candlelit dinners and…Starbucks? This year, dating site Match and Starbucks are making it easier for singles to couple up at…

January 29, 2015, 5:04 PM EST

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

January 29, 2015, 5:00 AM EST

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