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Topic: Mobile

Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

UGG's Tween-Targeting Mobile Campaign Nets 17 Million Views Capitalizes on the selfie generation

In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting…

August 19, 2014, 5:09 PM EDT

Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner) Messaging opens up new possibilities

Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere. The clip is Apple-esque, as are so many personal-tech ads these days,…

August 19, 2014, 3:39 PM EDT

Millennials Abandon Cash for Mobile Payment Apps Venmo gives competitors a run for their money

If trends among millennials are any indication, cash, checks and credit cards could all be going the way of the passenger pigeon. As Bloomberg points out, mobile payment apps like eBay's…

August 18, 2014, 4:08 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Mobile Payment Options at the Pump Are Growing Gilbarco teams up with VeriFone to become latest to offer mobile options

VeriFone Systems and retail petroleum technology company Gilbarco Veeder-Root hope to entice customers to pay electronically at the gas pump. The two companies announced a partnership today to offer electronic payments…

August 13, 2014, 3:51 PM EDT

Groupon Is Adding 100 Snapchat Followers a Day Kickstarts social messaging efforts with giveaways

Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand. Groupon started using Snapchat (under the…

August 13, 2014, 3:29 PM EDT

Amazon Bets on Small Businesses to Win Mobile Payment Space Makes its move into bricks-and-mortar retail

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through…

August 13, 2014, 10:15 AM EDT

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

August 8, 2014, 2:07 PM EDT

The NFL Wants a Piece of the $11 Billion Fantasy Football Market Will this crowded field have room for a new player?

The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. The Hollywood Reporter explains that, based…

August 7, 2014, 7:00 PM EDT

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