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Topic: Mobile

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

This Innovation Lab Is Designing the Mall of the Future Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how…

November 20, 2014, 12:03 PM EST

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App 'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line,…

November 20, 2014, 3:00 AM EST

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

November 18, 2014, 10:00 AM EST

How an Office Supply Brand Stays On the Cutting Edge of Retail Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

November 18, 2014, 10:00 AM EST

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star @WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

November 18, 2014, 10:00 AM EST

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

November 17, 2014, 2:28 PM EST

Target’s New App Steers You to the Right Aisle for Black Friday Taking on mobile mapping

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several…

November 17, 2014, 8:02 AM EST

Study: Mobile Marketers Should Pay Attention to China Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

November 12, 2014, 10:00 AM EST

Jaguar's Google Glass App Brings Print Ads to Life Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

November 11, 2014, 9:00 AM EST

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