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Topic: Moat

Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics

It faced growing pressure from marketers

In light of its recent video fiasco and growing pressure from advertisers to open up its so-called walled garden for more third-party verification, Facebook today is announcing a ton of changes…

Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Includes viewability and mobile stats for advertisers

Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove…

Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement

Inks deal with Moat to count display and video promos

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads

New deal with Moat measures audio's effectiveness

Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio. Snapchat apparently…

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

Social media platform increases transparency

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads. In a blog post published today,…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

Online Fraud's Next Victim: Mobile Advertising

Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

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