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Topic: Moat

Ad Viewability Debate Disrupts the Marketplace No guarantees

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed,…

June 23, 2013, 10:57 PM EDT

Undertone Guarantees You Can See Its Ads Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…

February 5, 2013, 10:00 AM EST

Romney Didn't Crack Top 100 Display Ad List Until October Obama dominates digital display game, but Romney makes huge November push

The political ad game is basically over. And while the two candidates and their respective Super PACs have assailed TV, radio and the Web with their pleas, all that's left…

November 6, 2012, 12:18 PM EST

Obama Dominating Web Down the Stretch Both candidates learning about the perils of audience-based buying

As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national…

November 2, 2012, 8:44 AM EDT

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…

May 16, 2012, 9:47 AM EDT

Moat Raises $12 Million to Beef Up Online Ad Analytics Led by the Mayfield Fund, the investment highlights importance of online ad metrics

If you were wondering just how important online advertising analytics will be as digital media continues to evolve, look no further than Moat’s $12 million Series B funding round announced…

April 23, 2012, 5:40 PM EDT

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