Topic: MNF

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

GM: Are You Experienced?

Automaker rolls out experiential, social media campaign to kick off football season

Having elected to sit out CBS’ broadcast of Super Bowl XLVII, General Motors will be conspicuously absent from the National Football League’s grand finale. Instead, the automaker will focus on…