Topic: MMA

Mobile Video Study Claims Better Performance Than TV

But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

MMA Expands Award Categories to Include Wearables

Marketers capitalize on Internet of Things

The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week. MMA is grouping…

75% Of Mobile Video Ads Happen In-App

Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…