And became America's best-selling candy
By Robert Klara on Mar. 7, 2016 - 7:24 PM EST
As you read this, M&M's—the best-selling candy in America, the treat that Mars makes 400 million of every day, and the milk chocolate that melts in your mouth and not…
Have you persuaded the consumer you're worth his time?
By Susan Credle on Nov. 10, 2013 - 8:21 PM EST
In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…