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Topic: M&M

M&M's Just Turned 75. Here’s How It Kept Consumers Interested for So Long

And became America's best-selling candy

As you read this, M&M's—the best-selling candy in America, the treat that Mars makes 400 million of every day, and the milk chocolate that melts in your mouth and not…

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

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