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Matrixx's Zicam Hires New Creative Agency Grok succeeds Cramer-Krasselt on the business

Grok has added a homeopathic cold remedy to its account mix. The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the…

April 11, 2012, 5:56 PM EDT

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