Topic: Mlb

How Bobbleheads Became Baseball's Secret Weapon to Boost Attendance

Fans show up in big numbers for the giveaway

Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys, to tote bags,…

Under Armour Will Become MLB's Exclusive Uniform Provider

10-year partnership starts with the 2020 season

Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first…

How Brands Took to Twitter to Celebrate the Cubs' First World Series Title in 108 Years

Everyone's looking for a way to #FlyTheW

The Chicago Cubs not only had millions around the world rooting for the title-starved club to finally break through and end its 108-year World Series drought, but it also had…

MLB and AwesomenessTV Are Teaming Up for a Scripted Rom-Com Series

Show shot in and around Dodger Stadium

Major League Baseball is having a hand in more scripted shows these days, from its partnership with Fox on the baseball drama Pitch this fall to a new original series with AwesomenessTV. On…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Why the San Francisco Giants Are Baseball’s Marketing MVPs

Peek inside team’s off-field playbook

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series…

After This T-Ball Player's Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True

Latest work from Hill Holliday

Three-year-old Cooper Buell probably never dreamed that his adorable celebratory dance during his Little League T-ball game would lead to a meeting with two Major League ball players. But after…

This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule

VML's savvy goodwill effort

With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.…

Can Social Media Help Major League Baseball Get Younger?

Commissioner Rob Manfred sets out to solve the age problem

Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find. MLB has the oldest median TV audience at…

MLB and New Era Are Reminding Baseball Fans That Opening Day Is Almost Here

And they should put their caps on

With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap…