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Topic: Mlb

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix

Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds

Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14

NFL club was No. 2 in sports on StubHub

Men and women truly have different tastes even when it comes to sports teams. According to data from ticket resale service from StubHub, the top purchased team tickets by women…

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

Why GoPro's Instagram Strategy Should Catch Apple's Eye

And 3 other findings from this week's social video rankings

The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov.…

Spike Lee Captures the Passion and Personality of Mo'ne Davis in This Stirring World Series Ad

Chevy's Game 1 spot celebrates Little League phenom

The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands…

Samsung's Top 15 Media Integrations Over the Past Two Years

Includes everything from traditional TV to digital content

Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison…

So Starbucks Is Really Good at Instagram Videos, Too

Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

NFL Tops Jeter's Last Game in Twitter TV Ratings

Cowboys-Saints contest takes first place

NBC’s Sunday Night Football contest between the New Orleans Saints and Dallas Cowboys came out on top of Nielsen’s TV Twitter ratings for sports programs this past week. The game was…

MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way

Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

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