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Topic: Mlb

Why the San Francisco Giants Are Baseball’s Marketing MVPs

Peek inside team’s off-field playbook

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series…

After This T-Ball Player's Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True

Latest work from Hill Holliday

Three-year-old Cooper Buell probably never dreamed that his adorable celebratory dance during his Little League T-ball game would lead to a meeting with two Major League ball players. But after…

This Week's Must-Haves: a Friendly Robot That Teaches Kids to Code

Plus, an ultra-rugged camera and a Levi's-MLB collaboration

This week, the Adweek staff is highlighting glowing sneaker clip-ons, a denim trucker jacket and an umbrella that syncs with your smartphone. Take a look! 

This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule

VML's savvy goodwill effort

With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.…

Can Social Media Help Major League Baseball Get Younger?

Commissioner Rob Manfred sets out to solve the age problem

Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find. MLB has the oldest median TV audience at…

MLB and New Era Are Reminding Baseball Fans That Opening Day Is Almost Here

And they should put their caps on

With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap…

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

The site will also air live baseball

As Yahoo figures out the future of its company, it's making a big bet on live sports. The struggling tech and media giant announced a deal Thursday morning with the National…

Here’s How Much the Pentagon Paid Sports Teams for Military Tributes

'Paid patriotism' has cost taxpayers $6.8 million since 2012

You know the scene—a stadium full of 60,000 thankful fans gives a standing ovation as the Jumbotron shows members of the military, or an active-duty soldier shows up to surprise…

How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?

28 clubs are on the hook

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

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