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Topic: Mlb

Disney’s Rasulo Dismisses the Fox Sports 1 Threat Mouse House CFO relegates ESPN rivals to a ‘distant No. 2’

While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but…

May 31, 2013, 12:59 PM EDT

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Best Apps In the fickle world of apps, here are Adweek's latest obsessions—in music, maps, social, shopping & more

Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine…

February 13, 2013, 6:11 AM EST

Crazy Like a You Know What Fox Sports 1 is poised to become a cable heavyweight; CBS, NBC properties expected to take a hit

It’s the worst-kept secret in sports media. And while News Corp. still isn’t prepared to talk up its nascent Fox Sports 1 network, everyone from ESPN to the garrulous guy…

February 12, 2013, 6:15 AM EST

Time Warner Does the Math on Sky-High Sports Rights Cable operator says long-term pacts minimize risk

Time Warner Cable chairman and CEO Glenn Britt on Thursday told investors that the operator’s RSN strategy is designed to minimize costs in the long haul. Speaking on TWC’s fourth quarter…

January 31, 2013, 3:25 PM EST

Sports in 140 Characters or Less Five athletes or journos you should be following on Twitter

Much like Twitter, the sports world can be extremely crowded and a complex space to comprehend. But Twitter can also be the ultimate tool for these sports figures, in terms…

January 29, 2013, 7:09 AM EST

Grin and (Panda) Bear It Sandoval homer barrage eats into Fox’s World Series ratings

While it may be a lot of fun to watch Kung Fu Panda swat dingers over the fence at AT&T Park in San Francisco, Pablo Sandoval’s historic performance in Game…

October 25, 2012, 6:59 PM EDT

World Series Preview: Inside Fox’s October Showcase There’s joy in Mudville as baseball continues to deliver

When Detroit Tigers ace Justin Verlander takes the hill tonight in the opening game of the 108th edition of the World Series, he’ll be stepping into history. While this marks the…

October 24, 2012, 4:27 PM EDT

Nashville Hits a Sour Note in Week 2 ABC musical drama falls 29 percent in the dollar demo

A week after hitting all the high notes in its network television debut, ABC’s country music drama Nashville is singing a slower, sadder tune. According to Nielsen’s live-plus-same-day ratings data, Nashville…

October 18, 2012, 7:20 PM EDT

Retailers Pin Hopes on Christmas Brands relying on social to boost sales this holiday season

With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a…

October 16, 2012, 7:11 AM EDT

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