The digital agency knows how to use social media to give brands that patina of cool
By Gabriel Beltrone on Jan. 24, 2013 - 7:31 AM EST
Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…
The social media manager has a key role for many brands. But can he or she really be called a marketer?
By Christopher Heine on Sep. 10, 2012 - 12:04 AM EDT
On a humid night in late July, more than 100 social media managers flooded into a downtown Manhattan workspace—but pizza, beer and rubbing elbows with peers weren’t all that was…