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Topic: Mitt Romney

Fast Chat: Twitter's Peter Greenberger Dishes on Ann Romney's Ad Buy Sales lead predicts Twitter will grow in political realm

Want to know what aided Ann Romney, wife of presidential hopeful Mitt, in creating such a buzz on Twitter with her convention speech on Tuesday night? GOP operatives bought promoted…

August 29, 2012, 5:05 PM EDT

Romney First Presidential Candidate to Run Pricey Twitter Ad Social ad known to cost $120K

Republican Mitt Romney tomorrow will be the first presidential candidate to ever run Twitter’s promoted trend, an ad unit that costs $120,000 per day. The ad will go live at…

August 29, 2012, 4:48 PM EDT

Beef Jerky Brand Makes Meat-Mosaic Portraits of Obama and Romney Just a couple of meatheads

If you're at all like me, you've probably wondered what Barack Obama and Mitt Romney would look like in meat-sculpture form. Well, now we know. Jack Link's and ad agency…

August 23, 2012, 9:22 AM EDT

2012 Election Gets a Little Closer on the Digital Front Romney campaign narrows the gap in display ad impressions

For those looking at the 2012 election through a digital lens, there was plenty to talk about last week. A Pew Research Center study making the rounds among media outlets…

August 20, 2012, 2:05 PM EDT

Analysis: Presidential Campaigns in Need of a Brand-Aid Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…

August 16, 2012, 12:27 PM EDT

Controversial Ad Gets High Marks in Effectiveness But falls short with independents

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but…

August 14, 2012, 10:34 AM EDT

Obama Tumblr: Paul Ryan Is 'Actually the Worst' Candidate turns on the snark to win favor of the digerati

Now that both presidential ballots are official, the online component of the campaign is getting a little chippy. Early this afternoon the official Obama campaign Tumblr account pulled no punches while…

August 13, 2012, 2:35 PM EDT

Twitter Explodes Over Paul Ryan VP Announcement Ryan's vp Twitter handle created Aug. 2, same day as similar Rubio and Pawlenty handles

Turns out searching Twitter handles may have been the best way to predict Mitt Romney's choice for vice president. While many in the media delved into Wikipedia for clues as to…

August 11, 2012, 4:42 PM EDT

Future in Doubt, 'Newsweek' Still Creating Buzz Romney 'wimp' cover creates a storm

Newsweek's ability to sustain itself in print may be in doubt, but this week's cover declaring Mitt Romney a "wimp" shows the brand is still able to generate plenty of talk. The…

July 29, 2012, 10:06 PM EDT

Obama Stimulates NBC's Olympic Haul President invests $6M on London Games, helping network pass $1 billion mark

NBCUniversal has booked more than $1 billion in national TV and digital advertising for its coverage of the 2012 Olympic Games. And while you can count President Barack Obama as…

July 25, 2012, 4:51 PM EDT