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Topic: Mistress

Infographic: How to Tell Client Tricks From Treats This Halloween Mistress breaks it down

Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your…

October 20, 2014, 4:01 PM EDT

Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

September 16, 2014, 1:03 PM EDT

This Sweet Video of People Dancing Naked in Public Will Charm Your Pants Off VH1 promo for Dating Naked is one fun frolic

Who feels like getting naked and dancing through the strees of Los Angeles? Wait, don't answer until you've watched this. In a charming (and essentially safe for work) video promo for…

July 14, 2014, 9:45 AM EDT

Venables Bell Wins Skyy Vodka Succeeds longtime incumbent Lambesis

After 15 years with Lambesis, Skyy Vodka has found a new home. The brand has awarded its creative businenss to Venables Bell & Partners after a review, the agency confirmed. Skyy's…

November 13, 2013, 3:04 PM EST

3 Shops Await Decision in Skyy Vodka Review Winner will succeed longtime incumbent Lambesis

Skyy Vodka is in the late stages of a creative review with three finalists awaiting a decision, according to sources. Sources identified the contenders as Venables Bell & Partners, Mekanism and…

November 5, 2013, 2:37 PM EST

A Guide to L.A.'s Biggest and Buzziest Shops The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

July 7, 2013, 11:09 PM EDT

Two cars jump from ramps in a still from a Hot Wheels Ad.
Ad of the Day: Hot Wheels 22 minutes of gnarly race cars, gorgeous terrain, and cheesy dialogue

How much Hot Wheels fantasy can you stand? For the past couple of years, the Mattel-owned brand has focused on appealing to older kids (and maybe a few nostalgic geezers) who…

May 13, 2013, 5:07 PM EDT

Red Bull's College Marketing Whiz Strikes Out on His Own Fights misperception of undergrad audience with a holistic approach

After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…

March 4, 2013, 12:01 AM EST

Hot Wheels Breaks Corkscrew Jump Record in Latest Crazy Stunt Brent Fletcher lands it without breaking his neck

It's kind of amusing that Hot Wheels, a toy company, keeps breaking all sorts of life-size automotive stunt records. In its latest gravity-defying accomplishment, the brand (assisted by Venice, Calif.,…

September 20, 2012, 2:03 PM EDT

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