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Topic: MIPCOM

US TV Networks Seek to Grow By Expanding Internationally

Reach is integral to their bottom lines

On the eve of network TV executives’ annual pilgrimage this week to Cannes, France, for the global programming bazaar known as Mipcom, Viacom announced last Wednesday it will launch men’s…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

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