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Topic: Mini

Mini Sticks Up for the Stick in Manual-Transmission Ads

Here in America, manual transmission is little more than a quirky preference for old-school motorists who make up less than 10 percent of the car-owning masses. But in Europe, standard…

Mini crafts epic, awesome monster-truck ad

Sunday! Sunday! Sunday! God, I wish the weekend were here. Mini spoofs monster-truck rallies to the max in this fun clip from Amsterdam shop BSUR. A five-ton mega-truck attempts to…

Minis spawn and soar in trippy European ad

You know that dream where you're driving around in Europe and every car on the road is a red BMW Mini? BSUR in Amsterdam captures that vision in this…

Mini races Porsche anyway, obviously loses

While we were up to our ears in Cannes coverage last week, it slipped our attention that Mini went ahead and raced Porsche at Road Atlanta, without the latter's…

Mini/Porsche showdown a lot like 'Rocky IV'

Mini won't let up with its challenge to Porsche. First, it challenged Porsche to a race (the Cooper S against the 911 Carrera S). Porsche said no. So, Mini…

Porsche open to Mini's idea of having a race

Mini is challenging Porsche to a race. It's launched a Facebook campaign to suggest a showdown at the Road Atlanta course, two weeks from now, between its Cooper S…

Expect the Unexpected While Riding in a Mini

Taxi2 in Toronto crafted self-consciously "wacky vignettes" in this Canadian campaign for the BMW Mini. In the best of the three spots, a guy hangs his head out the passenger…

An advergame shouldn't get you this upset

I have some issues with BMW's Mini Baby Racer Power Slide Parking advergame. The guys in the game—Hank, Otis, Mike and Pete—seem like scruffy slackers with nothing better to do…

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