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Topic: Mini

Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists

Brilliantly mercenary ad from Singapore

Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service…

Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles

How are you today?

I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of…

Mini Shows Off Some Grille in Illicit Tweet Making Fun of Anthony Weiner

Auto erotica

Not many brands have embraced the Anthony Weiner debacle as inspiration for ads. Spirit Airlines did it in its own traditional sleazy fashion. And now Mini has come out with…

Mini's Adorable Tiny Camping Caravan May Be the Coolest Vehicle Never Made

Three new outdoorsy concepts

Mini is making the most of the summer season by introducing three incredible concept cars specially designed for campers—though you can't buy any of them (yet). And if they seem…

Taxi Auctions Off Its 2008 Mini Coupe After Losing Account

Agency takes high road, with proceeds going to charity

After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember…

Mini Coupe and Unsavory Characters Travel the World

Brand's short films celebrate 'unwise adventures'

Somehow, I missed this campaign for the new Mini Coupe back when it debuted in late summer, but it's worth giving the work a belated nod. The sporty Mini is…

Mini Sticks Up for the Stick in Manual-Transmission Ads

Here in America, manual transmission is little more than a quirky preference for old-school motorists who make up less than 10 percent of the car-owning masses. But in Europe, standard…

Mini crafts epic, awesome monster-truck ad

Sunday! Sunday! Sunday! God, I wish the weekend were here. Mini spoofs monster-truck rallies to the max in this fun clip from Amsterdam shop BSUR. A five-ton mega-truck attempts to…

Minis spawn and soar in trippy European ad

You know that dream where you're driving around in Europe and every car on the road is a red BMW Mini? BSUR in Amsterdam captures that vision in this…

Mini races Porsche anyway, obviously loses

While we were up to our ears in Cannes coverage last week, it slipped our attention that Mini went ahead and raced Porsche at Road Atlanta, without the latter's…

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