Topic: Mini

Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween Who's the scariest of them all?

Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini. Still, this spot manages to point up one…

October 23, 2013, 1:03 PM EDT

Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles How are you today?

I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of…

September 11, 2013, 9:26 AM EDT

Mini Shows Off Some Grille in Illicit Tweet Making Fun of Anthony Weiner Auto erotica

Not many brands have embraced the Anthony Weiner debacle as inspiration for ads. Spirit Airlines did it in its own traditional sleazy fashion. And now Mini has come out with…

July 26, 2013, 11:26 AM EDT

Mini's Adorable Tiny Camping Caravan May Be the Coolest Vehicle Never Made Three new outdoorsy concepts

Mini is making the most of the summer season by introducing three incredible concept cars specially designed for campers—though you can't buy any of them (yet). And if they seem…

July 24, 2013, 10:11 AM EDT

Ad of the Day: Mini Automaker roots for the little guys who dream big in BSSP's latest spot

Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive. Now,…

July 24, 2012, 12:21 PM EDT

Taxi Auctions Off Its 2008 Mini Coupe After Losing Account Agency takes high road, with proceeds going to charity

After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember…

July 11, 2012, 9:41 AM EDT

The Spot: A Mini Masterpiece An epic two-minute cinema ad springs from six words written by a fan of the auto brand

GENESIS: Mini's whole marketing goal is to get butts in seats for test drives, since people who drive one tend to buy one. As part of the Mini Coupe launch,…

January 10, 2012, 6:44 AM EST

Mini Coupe and Unsavory Characters Travel the World Brand's short films celebrate 'unwise adventures'

Somehow, I missed this campaign for the new Mini Coupe back when it debuted in late summer, but it's worth giving the work a belated nod. The sporty Mini is…

November 1, 2011, 7:42 AM EDT

Mini Sticks Up for the Stick in Manual-Transmission Ads

Here in America, manual transmission is little more than a quirky preference for old-school motorists who make up less than 10 percent of the car-owning masses. But in Europe, standard…

August 9, 2011, 12:14 PM EDT