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Topic: Mindshare

Agencies and Media Owners Aren't Interested in Owning Ad Tech Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

January 22, 2014, 6:00 AM EST

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad Spot to star Tom Hiddleston, Mark Strong and Ben Kingsley

Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben Kingsley's…

January 14, 2014, 9:45 AM EST

CVS Confirms Creative Review Follows new president at marketer

CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold. The Havas company won the account after a review in 2010, taking it…

January 7, 2014, 5:04 PM EST

Burger King Launches Global Agency Review [Updated] Hires new digital shop as it splits with Mother

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a…

January 7, 2014, 11:38 AM EST

Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad Blog network joins forces with agencies Spark 44, Mindshare on campaign

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through…

January 6, 2014, 10:27 AM EST

Horizon Media Ends Year With a BK Bang Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

December 24, 2013, 10:29 AM EST

GroupM Inks 20-Year Lease for 3 World Trade Center Will consolidate Midtown offices by 2017

GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017. The WPP-owned media agency…

December 23, 2013, 3:41 PM EST

Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates David Lang also shares the projects he is proudest of

Specs Who David Lang Age 50 New gig Chief content officer, Mindshare Continuing gig President, Mindshare Entertainment How is your new job different from the old one? It’s bigger and more expansive, but a lot of…

December 15, 2013, 10:01 PM EST

Six Questions With Mindshare's David Lang Six Questions With cco David Lang

Six Questions With Mindshare's David Lang

December 13, 2013, 3:18 PM EST

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