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Topic: Mindshare

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Unilever Concludes Its Global Media Review and Shifts Some Assignments

Mindshare, PHD swap regions overseas

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall. Mindshare, a unit…

PediaSure Is on the Lookout for a Media Agency

Mindshare to defend Abbott Laboratories in global review

Yet another big advertiser has thrown its media business into review: Abbott Laboratories is gearing up for a competition that will begin early next year, sources close to the client…

KitKat's New Billboards Are Truly Touching: They Give You a Free Massage

Are you up for it?

Talk about a touchy-feely campaign! To promote KitKat's launch in Colombia, J. Walter Thompson and Mindshare installed 20 billboards in the capital city of Bogota. That may sound like a typical move,…

General Mills Awards Global Media Duties to Mindshare

Move quickly follows agency's U.S. win amid consolidation

Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's…

Mindshare Wins General Mills With Array of Ideas for Paid, Owned, Earned and Shared Media

Zenith was the longtime incumbent

Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner. "Our new partnership with Mindshare in the U.S. will help us…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

Fresh off adding Coke to the client roster

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS…

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