Topic: Mindshare
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…
If there's anything good to say about the recession, it may be that it's led many of us to reset our priorities. Mindshare took a snapshot of U.S. adults' views…
Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at…
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…
Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…
Yahoo’s new chief operating officer Henrique de Castro isn’t slated to start until the middle of next month, according to All Things D, but when he does, he won’t be…
With the conclusion of Unilever's review of media-agency partners, the company is shifting responsibility for global communication planning to PHD and Initiative. WPP’s Mindshare managed the bulk of that business. Omnicom’s…
Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year. Each studio has its own media agency now, and the goal of the…
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…
