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Topic: Mindshare

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

Fresh off adding Coke to the client roster

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS…

Mindshare Will Now Handle Media in the U.S. and Canada for Priceline's Booking.com

Site spent $96 million last year

Mindshare went up against Wieden + Kennedy to win Booking.com's media business in the U.S and Canada. The GroupM agency has been tapped to handle media strategy, planning and buying. Measured…

These Are the Big Brands Advertising on Apple's New Music Service

But their creative? Same as it ever was

McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30. Last month, Apple unveiled Apple Music—its app combining…

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

Wall Street worries about scale; marketers stay patient

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars…

5 Mobile Ad Players That May Be Acquisition Targets

Location, rich media and video players look lucrative

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give…

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3 Days

Lightwave program brings insights, promise for the future

CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to recruit young people here should focus their…

How Brands Can Use Biometric Data in Ways That Go Far Beyond Fitness

Mindshare, Lightwave team up for a Cannes showcase

Exercise has been the most natural area for branded applications of biometric data. But now, Mindshare and Lightwave are joining forces to show marketers a world of possibility beyond that—in…

IPG Mediabrands Ups Jim Hytner to Global COO

Biggest move in first job changes under new CEO Henry Tajer

New IPG Mediabrands CEO Henry Tajer is beginning to make his presence felt. The top exec, who took over from Matt Seiler on May 1, today promoted Jim Hytner to global…

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