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Topic: Mindshare

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

Mindshare Is Defending in CVS' Media Review

Brand spends about $85 million in media annually

After five years with Mindshare, Woonsocket, R.I.-based chain CVS is reviewing its media business.  The media review follows last year's creative search, which triggered a shift from Arnold to BBDO, and…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

'SoundFront' event will announce tie-ins with Jared Leto, Jaime Pressly and Snapchat

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening. Buoyed…

Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting

Early partners include Samsung, AT&T, Coors Light, FedEx, Land Rover

Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the…

Mindshare Fills a Role That's Redefining the Agency

Rolf Olsen succeeds Bob Ivins as North American data chief

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role. Kinsela has named iProspect's Rolf Olsen to succeed Bob Ivins…

PHD Continues Exec Reorganization With New Midwest President

Mary Carpenter joins from Mindshare

Mary Carpenter is the new president of PHD Midwest, moving to the Omnicom media network from WPP's Mindshare where she was managing partner of performance marketing. The appointment follows PHD's win…

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

Mindshare Wins Pitch for This Retailer's Account

Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

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