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Topic: Mindshare

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Via DataSift's new deal with the network

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million…

Mindshare Wins Media Agency of Record Duties for Tyson Foods' Marquee Brands

Including Jimmy Dean and Hillshire Farm

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts…

Here Are the 11 Olympic Sports That Viewers Are Most Excited About Watching

Mindshare data shows the big draws

If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. That's because the networks and digital platforms of NBCUniversal are carrying…

Mindshare Wins Glass Lion for Creating India's First Transgender Pop Band

Tea brand shatters stereotypes

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop…

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Carat USA's Chief Client Officer Is Taking on the Job of President, Too

Michael Epstein steps into role previously handled by CEO

Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer. Epstein's new job had previously been handled by Carat…

Infographic: What Consumers Are Really Looking for in a Wired Home

Who needs a connected toilet?

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in…

Mindshare’s Content Guru on What It's Like to Be a Creative in a Media Agency

And why he hates the branded content label

Specs Current gig Co-president, Mindshare Content+ Entertainment N.A. Age 39 Twitter @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started…

In Reshuffling Top Management, Ernie Simon Is Mindshare's New North American Chief

Replaces Colin Kinsella

Colin Kinsella, CEO at Mindshare, North America, is leaving the GroupM media agency and being replaced by Ernie Simon, president of GroupM Consulting. It's not clear if Kinsella has another job…

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Pumping out a hefty mix of paid and organic posts

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HS…

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