Advertisement

Topic: Mindshare

Mindshare Wins Glass Lion for Creating India's First Transgender Pop Band

Tea brand shatters stereotypes

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop…

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Carat USA's Chief Client Officer Is Taking on the Job of President, Too

Michael Epstein steps into role previously handled by CEO

Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer. Epstein's new job had previously been handled by Carat…

Infographic: What Consumers Are Really Looking for in a Wired Home

Who needs a connected toilet?

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in…

Mindshare’s Content Guru on What It's Like to Be a Creative in a Media Agency

And why he hates the branded content label

Specs Current gig Co-president, Mindshare Content+ Entertainment N.A. Age 39 Twitter @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started…

In Reshuffling Top Management, Ernie Simon Is Mindshare's New North American Chief

Replaces Colin Kinsella

Colin Kinsella, CEO at Mindshare, North America, is leaving the GroupM media agency and being replaced by Ernie Simon, president of GroupM Consulting. It's not clear if Kinsella has another job…

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Pumping out a hefty mix of paid and organic posts

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HS…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Unilever Concludes Its Global Media Review and Shifts Some Assignments

Mindshare, PHD swap regions overseas

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall. Mindshare, a unit…

PediaSure Is on the Lookout for a Media Agency

Mindshare to defend Abbott Laboratories in global review

Yet another big advertiser has thrown its media business into review: Abbott Laboratories is gearing up for a competition that will begin early next year, sources close to the client…

Advertisement