Topic: Mindshare
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…
Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…
If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…
HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…
Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…
Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…
