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Topic: Millward Brown

Mobile Video Study Claims Better Performance Than TV But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

July 14, 2014, 3:21 PM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

People Shopping on Mobile Devices Visit More Sites Than Those on a PC Prefer brand and coupon sites

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more…

December 4, 2013, 6:47 AM EST

Instagram Video Invites Ads Speculation, Puts Vine on Notice Brands are stoked, but Facebook will likely move slowly

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.…

June 17, 2013, 6:01 PM EDT

Agencies and Cannes Judges Say Less Is More for Mobile IAB study on creativity offers best practices

Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…

June 17, 2013, 10:00 AM EDT

Rewards-Based Mobile Ads Perform Best, Per Study Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

June 17, 2013, 8:01 AM EDT

Brands Are Eager to Partner With Cirque du Soleil It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…

June 9, 2013, 11:20 PM EDT

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