Advertisement

Topic: Miller Lite

How Starburst's Little Lad Inspired Wheat Thins' Famous 'Family Guy' Ad

Grey's Lisa Topol reveals her 3 favorite ads ever, and what she's been up to lately

  brightcove.createExperiences(); What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family…

TV Stars Like Andy Samberg and Alfonso Ribeiro Recall Their Most Memorable Commercials

The good, the bad and the never-seen

Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most…

Famed Adman Bill Backer, Best-Known for Coca-Cola's 'Hilltop,' Dies

Legendary creative was 89

Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89. He is…

180LA Wins Miller Lite Creative Account Without a Review

Win marks brand's fourth agency switch in 4 years

Less than two years after choosing TBWA\Chiat\Day, Los Angeles, as lead creative agency for the best-selling Miller Lite brand, parent company MillerCoors has tapped the agency's sister shop 180LA for…

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers…

To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter

Buys $200K Promoted Trend to spur submissions

Last year, Miller Lite brought back its classic "It's Miller Time" tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial. Today, the beer…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week

Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial

Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

Miller Lite Exits Saatchi & Saatchi

Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

Advertisement
Advertisement