Advertisement

Topic: Miller Lite

To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter

Buys $200K Promoted Trend to spur submissions

Last year, Miller Lite brought back its classic "It's Miller Time" tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial. Today, the beer…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week

Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite

Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

Miller Lite Got 180,000 Summer Photos From Fans, and Picked 7 for This National TV Ad

Foray into UGC

Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans. In May, the beer…

Miller Lite Says It Caused the Flirting That Led to the Sex That Created You

Sketchy history, but the brand takes credit

Miller Lite was officially launched in 1975, around the time baby boomers were dating, coupling, marrying and copulating (though not always in that order). As this new ad points out,…

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial

Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

Miller Lite Exits Saatchi & Saatchi

Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

Advertisement