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Topic: Millennials

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

AOL's Digital Prophet Says Millennials 'Are Freaky for Video'

They want content, not ads

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International…

Monster.com Has an Opening for a Lead Creative Agency

BBDO, jobs site split as brand shifts from high-profile ads to digital

Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's…

Why United Way Is Taking the Leap and Hiring Its First CMO

Plans to make a big digital push with millennials

Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins Age 51 Adweek: How has digital changed the act of giving to United Way? Vicki…

5 Lessons Honda Learned About Reaching Millennials With Music

YouTube success will mean smaller TV spend

Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out…

Lena Dunham Wore the Same Outfit 3 Days in a Row, and Ann Taylor's Loft Is Psyched

Could the brand be ... cool?

Loft has been courting millennials for months, and it just won over the generation's queen—Lena Dunham. The Girls star published a lengthy Instagram post this week about loving a Loft…

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

Infographic: How Your Generation Influences the Way You Travel

Where millennials, boomers and Gen X will vacation this summer

Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

Meet the Man Whose Browser Tool Turns All Mentions of 'Millennials' Into 'Snake People'

Eric Bailey's 'dumb joke' strikes a chord

Ever get the sense that millennials are treated in the press like some sort of inscrutable alien race? Well now there's the perfect Chrome extension for you. Eric Bailey The "Millennials to…

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