Millennials | Adweek
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Topic: Millennials

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Millionaires' Perceptions of Wealth Skew by Age More than 20 million people have very fat wallets

What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby…

April 15, 2014, 11:30 PM EDT

PHD's Millennials Talk About Their Generation on Vine Inside the media agency's smart program

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism…

March 25, 2014, 6:00 AM EDT

Yahoo Debuts 'Motion Ads' With Cheesy Kraft Promos May catch the eyes of millennials

To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (graphic interchange formats) in order to attract millennial…

March 17, 2014, 1:19 PM EDT

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the…

February 17, 2014, 9:35 PM EST

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

January 22, 2014, 7:28 AM EST

H&R Block Has Millennials in Its Sights for Tax Season In a campaign where bow ties and football collide

One might assume that digital-savvy millennials are do-it-yourself-ers when it comes to filing taxes. But H&R Block's research suggests otherwise, and the tax-preparation giant said that—while social media is a…

January 15, 2014, 12:00 AM EST

Millennials Start Their Holiday Shopping Way Before Their Parents Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

December 11, 2013, 10:29 AM EST

65% of Millennials in Advertising Think Their Agencies are Innovative One-third are bored by their company's work, though

Sixty-five percent of the millennials who work in advertising think their agencies are innovative, according to an IdeaPaint survey of 600 people ages 20-32. It's probably debatable whether that percentage…

December 10, 2013, 12:09 AM EST

What Pepsi Discovered by Monitoring Millennials During the VMAs TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

November 24, 2013, 9:54 PM EST

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…

November 21, 2013, 11:28 AM EST

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