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Topic: Millennials

Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets

74% research brews on mobile

Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers…

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million

It only took four years

It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.  Citing…

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small…

5 Products That Could Become as Popular as Adult Coloring Books

From craft kits to yarn-wrapped letters

As consumers look for ways to relieve stress through creativity, adult coloring books have taken the nation by storm, populating Amazon's list of best-selling books and popping up in marketing…

Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online

And the celebs they love the most

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are…

Imgur Survey Finds Millennials Are Cool With Being Geeky

Culture poll shows why it's so hard to market to them

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating…

Infographic: How the Best and Brightest Millennials Live, Shop and Dream

The preferences of Forbes' 30 Under 30 nominees

Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note. This year, Forbes went…

Q&A: Kylie Jenner Opens Up About Her Online Haters and Those Hard-to-Get Lip Kits

'Being a young socialite on the internet, it comes with a lot of bullying'

Kylie Jenner's got a hit reality show, endorsement deals, and the attention of millions of fans on Instagram, Snapchat and more. Brands like Levi's are lining up to catch some…

360i Launches New Program to Equip All Nonprofits With Digital and Social Media Skills

The free event will be held in May

Late last year, as 360i employees prepared to take time off to celebrate the holidays and spend time with their families, the giving spirit kicked in at the company. At…

5 Reasons Marketers Have Largely Overlooked Generation X

They're at the peak of their careers, but many brands have forgotten them

  brightcove.createExperiences(); A few weeks ago, Lincoln Financial began running a 60-second spot about fiscal planning for your family's future. Financial…

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