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Topic: Millennials

Still Obsessing Over Millennials? Here Are 6 Rules for Reaching Generation Z

Your next best customer

What CMO doesn't have millennial burnout? Tailoring the perfect marketing messages to today's young adults seems like it's been the marketing holy grail for years. The good news is that brands can…

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

ABC Family Doubles Down on Original Programming to Reach Young Women

Wants to own the 'becomer' audience

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable…

Infographic: See Which Devices Your Target Audience Is Using

Millennial, Gen X and boomer consumers on their preferred digital

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most…

How to Win the Moments That Matter With Mobile Video

Meet the new captive audience

When I began my career in digital media, the term "captive audience" was routinely used to refer to TV viewers. In one evening, brands could reach nearly 100 percent of…

4 Things You Need to Know to Market to Millennials

Warped Tour founder dishes decades of advice

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini…

This Week's Must Haves: Polaroid's Socialmatic Is the Instagram Logo IRL

Plus, selfie-perfect powders and vacation-ready boat shoes

 This week, the Adweek staff is highlighting must-have items including selfie-ready powder, an emoji keyboard and a camera that brings Polaroid into the social media realm. Take a look! 

How Fusion Is Pursuing (and Creating) a New Generation of News Junkies

Hillary Frey, global news chief, says original stories, video and Snapchat are key

Specs Who Hillary Frey Current gig Director of global news operations at Fusion Previous gig Editorial director at NBCNews.com Twitter @Hilella Age 39 You've been at Fusion for a few months now. How's the new gig going?  It's great.…

Infographic: Gen Z and Millennials Want Different Things From Brands

The younger generation is more tolerant of digital ads

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called…

Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

The Pretty Little Liars star talks crowdfunding, social media and more

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I…

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