Advertisement

Topic: Millennials

Infographic: Multicultural Millennials Take Brand Loyalty Seriously

And 83% want companies to take a stand on issues

Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it…

3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat

Marketing and tech execs tackle next 'it' generation

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A…

Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Brands need to know they’re not all the same

Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at…

Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Millennials shift to audio to build their personal brands

Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what they…

The NFL Is the First Sports League to Get a Snapchat Discover Channel

All 32 teams will get geofilters for fans, too

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to…

Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets

74% research brews on mobile

Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers…

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million

It only took four years

It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.  Citing…

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small…

5 Products That Could Become as Popular as Adult Coloring Books

From craft kits to yarn-wrapped letters

As consumers look for ways to relieve stress through creativity, adult coloring books have taken the nation by storm, populating Amazon's list of best-selling books and popping up in marketing…

Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online

And the celebs they love the most

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are…

Advertisement
Advertisement