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Topic: Millennials

Infographic: Gen Z and Millennials Want Different Things From Brands

The younger generation is more tolerant of digital ads

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called…

Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

The Pretty Little Liars star talks crowdfunding, social media and more

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I…

How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either…

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

Training Millennials in the Workplace? Teach Them the Same Way You Reach Them

Old tactics are kryptonite for today's attention spans

Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model…

Study: Young People Watch More Than 22 Hours of Online Video a Week

6 out of 10 prefer digital content to TV

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they…

Model Gigi Hadid's Tips for Building Your Personal Brand Through Social Media [Video]

Behind the scenes at her Adweek cover shoot

There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models…

How Millennials Are Changing the Way Ad Agencies Work

They're versatile and valuable in real time, but can also overlook both past and future

Last September, Kammie McArthur was tasked with finding a novel way to engage Seattle Seahawks fans for insurance client Pemco. "We created the #yellfie booth, where fans could compete to…

Are You a Millennial Boss? Here's How to Work With Boomers and Xers

A young CEO's tips for a harmonious workplace

Shama Hyder, CEO of the Marketing Zen Group and author of The Zen of Social Media Marketing, knows millennials. In fact, she's a millennial herself. At the 4A's Transformation conference…

Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners

Yik Yak, Meerkat and more look to purge bullies, trolls and criminals

"Don't feed the trolls" has never been a more relevant piece of advice. The Web's established social media players as well as startups are trying to not just starve the…

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