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Topic: Millennials

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Finally, Some Actual Netflix Viewer Data ComScore report breaks down viewership trends

ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats…

October 14, 2014, 10:21 AM EDT

Are These the 12 Types of Millennials? Ad network's research tries to get more specific about Gen Y

If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks. But is it better or worse to try to carve the 18-34 age group…

October 10, 2014, 3:09 PM EDT

5 Bold Moves Starbucks Made in a Month That Have People Buzzing With digital at the core

Even for a busy brand, Starbucks has been unusually active since Labor Day. Here are a handful of intriguing plays by the Seattle-based java giant in the last few weeks. 1.…

October 10, 2014, 1:45 PM EDT

Here Are the Pros and Cons of Snapchat Taking on Ads Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

October 9, 2014, 4:03 PM EDT

What Are the Right Ways to Market to Millennials? Join Today's #AdweekChat to Discuss Twitter chat begins at 2 ET

The days of Gen Y seeming like an optional demographic for marketers are officially over. Now aged 18 to 34, millennials are a vital demographic for any brand that values…

October 8, 2014, 11:10 AM EDT

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

How Can You Reach Gen Y? Q&A With Marketing to Millennials author Jeff Fromm

What should political campaigns and issues advertisers keep in mind when targeting millennials? The millennial vote is very much in play. While many assume that the generation that helped elect Obama…

October 6, 2014, 8:20 AM EDT

What Do Millennials Really Want? From their favorite digital devices to Lena Dunham, here’s what we learned

What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating…

October 6, 2014, 8:04 AM EDT

Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

October 6, 2014, 8:02 AM EDT

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