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Topic: Millennials

6 Ways Brands Can Draft Modern Sports Fans

Study shows marketing is welcome—but only if consumers are No. 1

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent…

Infographic: Here's How Many Americans Are Saying Goodbye to Cords and Cable

Unsurprisingly, millennials are leading the charge

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. "As smartphones become the primary hubs for…

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its…

Infographic: How the 5 Senses Drive Luxury Purchasing Habits

Touch is most important to buyers who splurge

It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases.…

How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing

Doing some good is good for business

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them

Dig deeper for valuable intel about this diverse generation

I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same…

Millennials Want Mobile Video Ads to Be Short and on Every Device

Fast-changing viewing habits spell big shifts for marketers

Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

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