Topic: Millennials

How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days

Music festival goes viral on one app in huge social effort

The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop…

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…

Infographic: How Your Age Affects What You Share on Social Media

What brands can learn from students to grandparents

Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture…

We're Not Nearly as Busy as We Pretend to Be, According to a New Study

Here's why we fake it in a connected world

"Hey, are you busy?" We all know that when someone asks this question at work, there's only one possible answer. But maybe, just maybe, we're not actually that busy. A new study…

Infographic: How Millennial Moms Shop to Fill Their Kids' Lunch Boxes

Some survey results may surprise you

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)! Those three items topped the list of food…

How CafeMom Plans to Cater to Millennial Latinas

Big backing for mobile-first site Vivala

CafeMom is expanding beyond moms. The media company today launched Vivala, a mobile-first platform catering to millennial Hispanic women. The user-generated platform will be run by editor in chief Zuania Capó,…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

AOL's Digital Prophet Says Millennials 'Are Freaky for Video'

They want content, not ads

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International… Has an Opening for a Lead Creative Agency

BBDO, jobs site split as brand shifts from high-profile ads to digital is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's…

Why United Way Is Taking the Leap and Hiring Its First CMO

Plans to make a big digital push with millennials

Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins Age 51 Adweek: How has digital changed the act of giving to United Way? Vicki…