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Topic: Millennials

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

March 4, 2015, 9:39 AM EST

For Brands, 2015 Is Shaping Up to Be the Year of Positivity Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

March 3, 2015, 12:00 AM EST

Mic Launches Section Devoted to Dating, One of Today's Hottest Topics for Millennials Building content around connections

Mic is taking a closer look at millennial relationships with its latest section, ConnectionsMic, which launched today and covers everything from science-based dating decisions to personal experiences dealing with a significant…

February 9, 2015, 9:40 PM EST

How to Advertise to the Millennial Who Hates Advertising 'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

February 9, 2015, 4:03 PM EST

Unpretentious Millennials Are Changing the Way We Drink Wine, Barefoot's CMO Says From merlot cocktails to screw-tops

When it comes to successful family businesses, it's hard to find a more American example than E&J Gallo. Now in its 81st year, the winery is the largest on earth…

January 12, 2015, 11:20 AM EST

These Will Be the 6 Hottest Categories at CES Drones, robotics, awesome TVs and more

Wearables will be even more wearable. TVs more viewable. Drones more available. 3-D more printable. This year's Consumer Electronics Show will feature everything from biometric socks to 3-D scanners, and…

January 5, 2015, 12:00 AM EST

Here's a Look at Instagram's First Beer Ads From Stella Artois Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

December 1, 2014, 12:07 PM EST

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App 'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line,…

November 20, 2014, 3:00 AM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

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