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Topic: Millennials

Millennials Use Apps to Beat Elders to Bargains Ibotta studies how they shop

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives. Not surprisingly, the study, which was based on feedback from more than 63,000 millennials, found…

September 4, 2014, 3:10 PM EDT

One of the dolls created by two female engineers Mic is highlighting in a series
Mic Forgoes Banners for Native Advertising Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

August 26, 2014, 1:08 PM EDT

Amazon—Not YouTube—Acquires Twitch Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

August 25, 2014, 5:29 PM EDT

McDonald's Not So Golden With Millennials Fast-casual rivals like Chipotle capture foothold with younger diners

McDonald’s knows it has an image problem, especially with millennials. But a new study for The Wall Street Journal confirms what the nation’s top burger slinger suspected: Millennials are increasingly…

August 25, 2014, 2:42 PM EDT

Here's Why Brands Are Speaking Spanish in General Market Ads Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

June 24, 2014, 10:53 PM EDT

Ad of the Day: Honda Fit Mini-Car Is Fit for Millennials Squealing meerkats not included

The new Fit mini-car can fit many things, and do many others—pretty much whatever your whimsical millennial heart desires, at least according to Honda. Starring comedian Nick Thune, a pair of…

June 20, 2014, 1:07 PM EDT

Mario Batali Teams With OgilvyEntertainment to Create New Shows TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

June 15, 2014, 7:39 PM EDT

Buffalo Wild Wings Tests Instagram Direct to Launch Brand Account 2,100 followers in one week

Buffalo Wild Wings is leaning on the World Cup to kick off its Instagram presence with an image-based contest that uses the social mobile app’s Instagram Direct messaging feature. The…

June 13, 2014, 2:03 PM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

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