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Topic: Millennials

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Self Launches New Millennial-Targeted Fitness Event

The Up & Out Studio will offer trendy classes to affluent young readers

It's been nearly a year since Self underwent a major management shake-up, with Joyce Chang joining the fitness title as editor in chief and Mary Murcko taking over as vp,…

Can McDonald's Successfully Pull Off a SXSW Sponsorship?

Past efforts to reach millennials don't bode well for the brand

In its ongoing bid to win over millennials, McDonald's is making its first official debut at this year's South by Southwest Interactive. The fast food giant's activations have all the…

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the challenges brands face at SXSW as they try…

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

Mic Launches Section Devoted to Dating, One of Today's Hottest Topics for Millennials

Building content around connections

Mic is taking a closer look at millennial relationships with its latest section, ConnectionsMic, which launched today and covers everything from science-based dating decisions to personal experiences dealing with a significant…

How to Advertise to the Millennial Who Hates Advertising

'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

Unpretentious Millennials Are Changing the Way We Drink Wine, Barefoot's CMO Says

From merlot cocktails to screw-tops

When it comes to successful family businesses, it's hard to find a more American example than E&J Gallo. Now in its 81st year, the winery is the largest on earth…

These Will Be the 6 Hottest Categories at CES

Drones, robotics, awesome TVs and more

Wearables will be even more wearable. TVs more viewable. Drones more available. 3-D more printable. This year's Consumer Electronics Show will feature everything from biometric socks to 3-D scanners, and…

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