Topic: Millennials
In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…
Bloomberg Businessweek took an interesting approach in its effort to court millennials when it shamed them for still living at home with mom and dad and then invited them to subscribe,…
The bike: It’s cheap, it's "green," and it's the preferred method of transportation among certain twee millennials. (Seriously, Google “Zooey Deschanel on a bike.” There are 13.4 million hits.) But…
Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…
In the ongoing battle for customers, more and more merchants (Nordstrom, eBay and Walmart among them) have been dangling the carrot of same-day delivery. It’s an enticing idea—and one that…
Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice Continuing gig Co-founder, CEO, Vice Media Vice got a lot of criticism when your new HBO show went to North Korea…
Last year, some 100,000 women showed up at events with names like Utopian Tubes and PMS (that’s Pretty Muddy Stuff) where they scrambled up rope ladders, sloshed through mud pits…
Baby boomers may have screwed a lot of things up for the next generations, saddling them with debt and holding on tight to their wealth while their childrens' prospects have…
Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…
