Millennial Media

Talking Mobile Ads Are No Joke Leo Burnett, OMD and Digitas will pitch the promos to brands By Christopher Heine

It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…

April 1, 2013, 1:16 PM EDT

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience By Christopher Heine

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

iPad Mini Makes Big Impression Millennial Media says ad impressions rose 28% daily in November By Christopher Heine

Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going…

December 11, 2012, 12:47 PM EST

Hey Mobile Moms, How 'Bout a Coke and a Pretzel? Coca-Cola and Auntie Anne's new campaign targets moms in Atlanta shopping malls By Christopher Heine

Coca-Cola and pretzel seller Auntie Anne’s have partnered on a location-based, back-to-school-oriented mobile ad test in Atlanta. Through Aug. 15, the pilot will target moms, teens and tweens who might be…

July 26, 2012, 5:54 PM EDT

An IPO for Mobile Ads Millennial Media files for $75M offering By Anthony Ha

Mobile ad network Millennial Media just filed for an IPO of up to $75 million. The offering comes after several of Millennial's competitors have been bought up by larger players—the biggest deals…

January 5, 2012, 9:43 PM EST

Topic: Millennial Media