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Topic: Millennial Media

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

Millennial Media ramps up its viewability standards

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile…

Millennial Media Buys Nexage for $107 Million

Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

Online Ad Firms' Stocks Slump Despite Revenue Gains

Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform

All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

AppNexus Touts its Growing Mobile Clout

Unveils bold tagline, but acknowledges mobile's lack of brand dollars

AppNexus wants to own mobile. But maybe it's better first to ask: is mobile display advertising worth owning? During the company’s annual summit in New York on Wednesday, AppNexus executives touted…

Twitter Acquires Mobile Ad Exchange MoPub

Pushes microblogging platform into programmatic race

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile…

Millennial Media Buys Jumptap in Stock Acquisition

$209 million in shares anchor the mobile net merger

Millennial Media is acquiring Jumptap in a "predominantly stock transaction," per a press release issued by the firms this afternoon. Jumptap shareholders will get 24.6 million shares in the Nasdaq-traded Millennial…

Talking Mobile Ads Are No Joke

Leo Burnett, OMD and Digitas will pitch the promos to brands

It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…

For Mobile Marketing That Really Works, Just Look to Asia

Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

iPad Mini Makes Big Impression

Millennial Media says ad impressions rose 28% daily in November

Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going…

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