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Millennial Media Buys Nexage for $107 Million Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

September 23, 2014, 9:35 AM EDT

Online Ad Firms' Stocks Slump Despite Revenue Gains Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

August 19, 2014, 2:04 PM EDT

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

May 1, 2014, 12:24 PM EDT

AppNexus Touts its Growing Mobile Clout Unveils bold tagline, but acknowledges mobile's lack of brand dollars

AppNexus wants to own mobile. But maybe it's better first to ask: is mobile display advertising worth owning? During the company’s annual summit in New York on Wednesday, AppNexus executives touted…

November 6, 2013, 3:30 PM EST

Twitter Acquires Mobile Ad Exchange MoPub Pushes microblogging platform into programmatic race

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile…

September 9, 2013, 6:26 PM EDT

Millennial Media Buys Jumptap in Stock Acquisition $209 million in shares anchor the mobile net merger

Millennial Media is acquiring Jumptap in a "predominantly stock transaction," per a press release issued by the firms this afternoon. Jumptap shareholders will get 24.6 million shares in the Nasdaq-traded Millennial…

August 13, 2013, 5:30 PM EDT

Talking Mobile Ads Are No Joke Leo Burnett, OMD and Digitas will pitch the promos to brands

It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…

April 1, 2013, 1:16 PM EDT

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

iPad Mini Makes Big Impression Millennial Media says ad impressions rose 28% daily in November

Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going…

December 11, 2012, 12:47 PM EST

Hey Mobile Moms, How 'Bout a Coke and a Pretzel? Coca-Cola and Auntie Anne's new campaign targets moms in Atlanta shopping malls

Coca-Cola and pretzel seller Auntie Anne’s have partnered on a location-based, back-to-school-oriented mobile ad test in Atlanta. Through Aug. 15, the pilot will target moms, teens and tweens who might be…

July 26, 2012, 5:54 PM EDT

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