Topic: millennial marketing

Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined

Data from Turn breaks down Gen Y into 4 groups

There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is…

2-Year-Old Bustle Launches a New Site That Will Cater to Millennial Moms

Walgreens signs on as Romper's sponsor

Coming off a successful first two years, female-skewing website Bustle is expanding into territory it believes is underserved: millennial mothers. Bustle today took the wraps off a new stand-alone property called…

Infographic: See Which Devices Your Target Audience Is Using

Millennial, Gen X and boomer consumers on their preferred digital

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most…

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far

Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

Cruise Lines Want a New Kind of Passenger: Millennials

But booking twentysomethings on floating malls won't be easy

Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia…

PHD's Millennials Talk About Their Generation on Vine

Inside the media agency's smart program

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism…

Yahoo Debuts 'Motion Ads' With Cheesy Kraft Promos

May catch the eyes of millennials

To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (graphic interchange formats) in order to attract millennial…

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan

Inside Karmaloop's targeting blueprint

Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13…