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Topic: Millenials

Type
This Gen Z Infographic Can Help Marketers Get Wise to the Future Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

August 21, 2014, 1:40 PM EDT

New Legacy Ads Trade Anger for Empowerment 1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

August 11, 2014, 4:47 PM EDT

Skype's Message to Facebook and WhatsApp: Millennial Use Growing Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

March 31, 2014, 1:20 PM EDT

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan Inside Karmaloop's targeting blueprint

Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13…

December 4, 2013, 11:09 AM EST

30% of Millennial Moms Text With Their Partner More Than They Speak And other findings that might surprise you

Does it seem like young moms are always on their smartphones? A new survey survey by Meredith’s Parents Network, Millennial Moms & Media found that nearly half of moms between…

November 27, 2013, 7:11 AM EST

Wealthy Millennials Approach Shopping Differently Than Their Parents Less likely to buy on credit

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans…

September 3, 2013, 10:55 PM EDT

Participant Media Starts New TV Network, Pivot Documentary-heavy channel tries unusual distribution strategy

At an upfront presentation on Wednesday morning, Participant Media announced that it will turn its recent acquisitions Halogen and the Documentary Channel, into a mostly nonfiction network featuring programming from…

March 27, 2013, 6:03 PM EDT

Recruiter Celeste Gudas Says Freelancers Are Happier They're also in high-demand, says CEO of 24 Seven

Celeste Gudas says this is the year where if you’re working in the marketing business, it’s just understood that you have digital skills. But the founder and CEO of recruitment…

March 6, 2013, 11:04 AM EST

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