Topic: Millenials

Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify

Follows Snapchat campaign a year ago

For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting…

Why Live Video Is Now a Must-Buy for Marketers and Brands

Content people want to watch gets high engagement

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in…

The 4 Types of Dads Marketers Need to Know This Father’s Day

Don't treat them as one big non-female cohort

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills,…

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Reversing an earlier trend

Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male…

3 Ways to Tap Into What Really Matters to Millennials, and All People

Obsessively chasing digital natives isn't the best strategy

Marketers everywhere have been lured by the siren call of the millennial. Organizations across the globe are reshaping their portfolios, re-positioning their brands and shaking up their agency relationships as…