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Topic: The Mill

20 Content Creators Who Are Setting the Bar for Creativity in 2016

Podcasters, video stars, VR pioneers and more

At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media? From video and podcasts to VR and visual effects,…

This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever

The only car you'll ever need (for ad shoots, anyway)

When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015.  Wouldn't it save time, money and effort to employ a motorized, highly malleable rig…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Taking ads to a whole new level

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi. "They sound like a huge swarm of bees, and…

Google and The Mill Take Mobile Filmmaking to the Next Level With 360-Degree 'HELP'

Justin Lin directs latest Spotlight Story

Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google's Spotlight Stories—a series of immersive movies…

PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again

BBDO, The Mill, Adrien Brody deliver stunning spot

IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other…

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