The Mill | Adweek
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Topic: The Mill

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PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again BBDO, The Mill, Adrien Brody deliver stunning spot

IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other…

May 20, 2013, 7:02 AM EDT

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