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Topic: The Mill

PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again

BBDO, The Mill, Adrien Brody deliver stunning spot

IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other…

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