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Topic: Milkbone

How Marketing Helped Milk-Bone Create the $3 Billion Dog-Treat Market

The 108-year-old brand still dominates

If it weren't for the organic chemist who invented margarine, the dogs of America would have no treats. Or so the story goes, but first the facts. Dog treats are serious…

Arnold N.Y.'s New President Is a Seasoned Account Man

Peter Grossman starts next week

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

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