Topic: Milk-Bone

Dogs Drive Vine Views for Milk-Bone

Builds more than 2,700 followers in month-long push

Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app. Milk-Bone worked with VaynerMedia and its…

Milk-Bone Gets Into the Teeth Brushing Business

Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

Love Has Changed the Dog Biscuit Business

Is Rover a member of your family?

Among Rodney Dangerfield’s innumerable one-liners was one complaining about his new pet dog: “His favorite bone is in my arm!” (Hey, it was funny in the ‘80s.) It’s anyone’s guess…

Arnold Lands Del Monte's Milk-Bone Brand

Previous agency was Draftfcb

Arnold has landed a place on Del Monte Foods’ agency roster. The New York office of the Havas shop has won Del Monte's Milk-Bone creative business after a review, the agency…