Topic: Miley Cyrus

How Dr. Martens Army Boots Conquered the Fashion World

Guess who sparked the trend that keeps coming back in style?

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete…

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's?

MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

How Once-Cool Urban Outfitters Lost Its Mojo

Disappointing sales may point to deeper troubles

The namesake brand of Urban Outfitters continues to struggle, based on results that the Philadelphia-based specialty retailer released last week. Following a 5.2 percent tumble in Q1, Urban Outfitters’ sales fell…

Dolly Parton Just Said No to Another Playboy Cover

Wearing the bunny costume once was plenty

Specs Who Dolly Parton Age 68 Accomplishments Singer, songwriter, producer, actress and author. Forty-one top 10 country albums, 8 Grammy Awards, 2 Academy Award nominations. Writer of more than 3,000 songs, including Whitney…

What Pepsi Discovered by Monitoring Millennials During the VMAs

TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

Miley: Textbook Case of the Inevitable Teen Star Rebrand

Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

It's Man Time in The Adweek This Week

This week's headlines, next week's Men's Issue stories

Jim Cooper rounds up this week's big media headlines while the staff previews next week's manly Men's Issue stories.

Cable's Live Events Are Paying Off Big-Time This Summer

Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm

Union Metrics' stats bode well for Marissa Mayer & Co.

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics…