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Topic: Milennials

Four Trends That Might Just Make Your CMO Obsolete

Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

Pepsi's Music Chief Makes the Super Bowl Sing

On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

Even Millennials Worry About Their Online Past

Their friends are spilling secrets

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…

Data Points: Two-Screen Viewing

Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

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