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Topic: Mike's Hard Lemonade

Mike's Hard Lemonade Gets Poetic in Quirky Rhyming Ads From Grey Martin Landau, Coolio lend a hand

IDEA: Alcohol ads aren't usually very poetic, but Grey's new work for Mike's Hard Lemonade is literally so—if heavy on the doggerel. The alcopop is evolving its positioning from an…

June 3, 2013, 9:55 PM EDT

Mike's Hard Lemonade Winners Relentlessly Harassed by Bear Tom and his mom are good sports

It sounded great. A trip for two to Miami to soak up the sun on South Beach, cruise on a private boat, dine at the finest restaurants and dance with…

September 7, 2012, 11:35 AM EDT

Campaign Trails: The Ploys of Summer Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

August 29, 2012, 11:27 AM EDT

Mike's Hard Lemonade Welcomes Some Unexpected Visitors Headless deer, 30-foot woman among latest ad stars

I get a righteous buzz from Grey New York's latest ads for Mike's Hard Lemonade, designed to portray the beverage as "always different, always refreshing." Scruffy young dudes hang out…

July 24, 2012, 9:12 AM EDT

Mike's Hard Lemonade Turns Golf Into a Hallucinatory Experience Wacky series of ads from Grey

Make fun of Mike's Hard Lemonade all you want (I'll get you started—Mike's is wussy crap for babies), but its ads are usually pretty good. These new ones from Grey…

May 10, 2012, 9:21 AM EDT

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