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Topic: Mike's Hard Lemonade

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live

The rise of brogramming

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed MillerCoors-sponsored…

Mike's Hard Lemonade Gets Poetic in Quirky Rhyming Ads From Grey

Martin Landau, Coolio lend a hand

IDEA: Alcohol ads aren't usually very poetic, but Grey's new work for Mike's Hard Lemonade is literally so—if heavy on the doggerel. The alcopop is evolving its positioning from an…

Mike's Hard Lemonade Winners Relentlessly Harassed by Bear

Tom and his mom are good sports

It sounded great. A trip for two to Miami to soak up the sun on South Beach, cruise on a private boat, dine at the finest restaurants and dance with…

Campaign Trails: The Ploys of Summer

Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

Mike's Hard Lemonade Welcomes Some Unexpected Visitors

Headless deer, 30-foot woman among latest ad stars

I get a righteous buzz from Grey New York's latest ads for Mike's Hard Lemonade, designed to portray the beverage as "always different, always refreshing." Scruffy young dudes hang out…

Mike's Hard Lemonade Turns Golf Into a Hallucinatory Experience

Wacky series of ads from Grey

Make fun of Mike's Hard Lemonade all you want (I'll get you started—Mike's is wussy crap for babies), but its ads are usually pretty good. These new ones from Grey…

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