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Topic: Mike Sheldon

With Hire, Deutsch Takes the First Step in Jump-Starting Its New York Operations

OMD's Tara Levine signs on as CMO

Tara Levine is the new CMO at Deutsch New York as its execs seek to reinvent the office under the agency's new North American leadership team led by chief Mike…

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

The West Coast Wins Deutsch's Succession Race

L.A. execs take over North America roles

In Deutsch's succession race, the West has won. The Interpublic agency named Mike Sheldon—Deutsch L.A.'s chief—as CEO, Deutsch North America, with oversight of the L.A. and N.Y. offices. The company announced…

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency

Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

Vivint Taps Deutsch L.A.

Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

Pete Favat is Deutsch LA's New Creative Chief

Heads West after 14 years at Arnold in Boston

Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader…

There Will Be Late-Night Pizza at Cannes

Deutsch LA to the rescue

Searching for an after-hours glass of rosé at Cannes? No problem. The quest for a late-night snack, however, can be frustrating, particularly after midnight. So, in a public-service effort any hungry…

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