Mike and Ike | Adweek
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Topic: Mike and Ike

Type
Mike and Ike's 'Breakup' Lifted Sales and Social Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…

March 27, 2013, 4:12 PM EDT

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