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Topic: Microsoft

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

MSFT shifts gears

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae. Professionals nowadays generally type up resumes on Microsoft Word and update their…

Microsoft Is Buying LinkedIn for $26.2 Billion

Both companies' boards of directors support the deal

Microsoft wants to add LinkedIn to its professional network. According to joint a statement today from both companies, Microsoft will acquire LinkedIn for $26.2 billion, or $196 per share. LinkedIn CEO…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Why Brands From Barbie to Uber Are So Hot on Chatbots

Are automated messaging platforms the new customer service reps?

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having…

Microsoft Moves Forward With Multiple Chatbots Despite Its 'Tay' Fiasco

Launches Skype assistant to connect with customers

Microsoft is moving forward with its battalion of bots—even if its first chatbot, "Tay," won't behave. During its developer conference in San Francisco, Microsoft announced today that it's introducing automated messengers…

Microsoft's 'Tay' Is Now Tweeting About Smoking Weed

Chatbot is dashing the brand's high hopes for its invention

Less than a week after Microsoft launched "Tay," an artificial intelligence messaging bot, and immediately saw it tweet out racist, misogynistic and anti-Semitic language, the tech brand has found trouble…

Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade

AI-based hate speech shocks social observers

Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among techies.…

This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

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