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Topic: Microsoft

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

November 11, 2014, 4:52 PM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim Executive team largely intact

Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July. Business Insider broke the story Friday,…

November 3, 2014, 5:22 PM EST

Amazon Will Open a Pop-Up Store in New York City Hanging sign near Empire State Building

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a…

October 9, 2014, 4:07 PM EDT

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

Could Minecraft Become Microsoft's Next Halo? Tech giant expected to buy game maker for $2B

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise. Several outlets reported that the Redmond, Washington-based tech…

September 10, 2014, 6:00 PM EDT

Xbox Can't Advertise Destiny, the Game. So It Made Destiny, the Fake Perfume A fragrant slap at Sony's deal with Activision

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a nonexistent cologne with the…

September 8, 2014, 2:54 PM EDT

Bomb Threat, Hack Attack Disrupt Sony PlayStation Traffic spike caused outage

Sony's PlayStation Network is back up and running today after a cyber attack caused a weekend-long outage. No user information was breached, according to a Reuters report. In a denial-of-service (DoS)…

August 25, 2014, 5:32 PM EDT

Microsoft Is Unveiling a New Interface for Bing Ads A new look and revamped features

Microsoft is rolling out a new Bing Ads interface to its users this month, bringing a wide range of upgrades, improvements and new features. “The changes, which reflect the feedback of…

August 6, 2014, 8:36 PM EDT

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

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