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Topic: Microsoft

These Upstarts Are Taking on Big Tech in the Rapidly Expanding Artificial Intelligence Field

Watch out, Google, IBM, Amazon and Microsoft

The next time you see Democratic presidential nominee Hillary Clinton with an unflattering look on her face in a TV spot supporting GOP rival Donald Trump, it's all but certain…

Microsoft Sings a Weird Ditty About Why Macbooks Suck, Just for Fun

Inferior to the Surface Pro 4, or just different?

Microsoft is still getting catty with Apple. This time, in song. A new ad for the Surface Pro 4 pokes fun at the Macbook Air, continuing one of the Windows giant's…

From Microsoft to Self-Driving Cars, Invention Springs From Data

True breakthroughs come from product insights

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data. Microsoft CEO Satya Nadella said as much in…

How Innovation and Integration Continue to Shape the Future of Marketing

New brand-based Clio jury weighs more than 600 submissions

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury…

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

MSFT shifts gears

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae. Professionals nowadays generally type up resumes on Microsoft Word and update their…

Microsoft Is Buying LinkedIn for $26.2 Billion

Both companies' boards of directors support the deal

Microsoft wants to add LinkedIn to its professional network. According to joint a statement today from both companies, Microsoft will acquire LinkedIn for $26.2 billion, or $196 per share. LinkedIn CEO…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Why Brands From Barbie to Uber Are So Hot on Chatbots

Are automated messaging platforms the new customer service reps?

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having…

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