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Topic: Microsoft

Seven Brands That Are Winning With Nostalgia Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

May 5, 2013, 11:07 PM EDT

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots 2-3 hours of free connectivity

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of…

April 30, 2013, 9:54 AM EDT

Microsoft Pitches New Content, Fields Technical Glitches NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were…

April 30, 2013, 7:48 AM EDT

Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now,…

April 29, 2013, 3:00 PM EDT

Amazon Preps Kindle TV Set-Top Box Streaming device to join an already crowded market

After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.  According to unnamed sources cited by…

April 25, 2013, 1:38 PM EDT

Original Series Help Netflix Turn a Tidy Profit Proliferation of homegrown content is moving the needle for streaming services

Following its first foray into original programming, Netflix put up first-quarter numbers that exceeded Wall Street’s expectations. Thanks in part to the success of its $100 million David Fincher potboiler,…

April 23, 2013, 1:26 PM EDT

New Microsoft Privacy Campaign Promotes Consumer Control Campaign will stir debate over Do Not Track

Microsoft is once again marketing its brand as the "good guy" privacy company. The new campaign, for Microsoft's Do Not Track browser, plugs right into consumer fears that their privacy…

April 22, 2013, 6:00 AM EDT

Microsoft Is Developing a Smartwatch Will second time be the charm?

Microsoft is throwing its hat into the smartwatch ring, The Wall Street Journal reports. The Journal, citing unnamed sources, reports that Microsoft has asked its suppliers for tiny touchscreens that…

April 15, 2013, 11:54 AM EDT

9 Reasons the NewFronts Didn't Get TV Dollars Last Year And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…

April 11, 2013, 3:54 PM EDT

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