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Topic: Microsoft

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

NewFronts Expands to 33 Presenters, but Microsoft Won't Be Among Them Event's founding partner has moved away from original content

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters. The 2015 event will take…

February 10, 2015, 10:10 AM EST

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A. 'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…

February 4, 2015, 12:00 AM EST

A Boy and a Teacher Are Featured in Microsoft's Super Bowl Ads Tech giant gets its pre-release in just under the wire

In perhaps the latest pre-release of Super Bowl ads, Microsoft this afternoon unveiled two spots just hours before kickoff. The tech giant used in-house marketing personnel as well as outsiders to…

February 1, 2015, 1:00 PM EST

Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week. Microsoft's debut…

January 27, 2015, 10:20 AM EST

Microsoft Confirms It Will Return as a Super Bowl Advertiser Tech giant continues empowerment message

Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running…

January 23, 2015, 10:29 AM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

Microsoft Promotes Kathleen Hall to Run Global Advertising and Media Business New role after agency consolidation

Kathleen Hall, general manager of global advertising for Microsoft, has been promoted to the company's top advertising position. Hall will run the global advertising and media business as corporate vice…

December 15, 2014, 7:10 PM EST

Mark Cuban: Here Are My 6 Pieces of Advice for Clippers Owner Steve Ballmer Lessons from a guy who's been there

Microsoft's former CEO Steve Ballmer bought the Los Angeles Clippers for $2 billion this summer after the NBA ousted his predecessor, Donald Sterling, for life. Ballmer has taken on a…

November 17, 2014, 6:44 PM EST

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

November 11, 2014, 4:52 PM EST

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