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Topic: Microsoft

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10

Experts agree: focus on benefits, scope of update

Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global…

How This Mad Men Co-Producer Made Don Draper's Work Believable

Meet the man behind the show’s ad campaigns

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be…

Microsoft Names Its New Browser 'Edge,' and the U2 Jokes Are Already Flowing

Early reactions to Internet Explorer's successor

Last month Microsoft confirmed rumors that it would kill its long-standing default browser, Internet Explorer, and replace it with a better product dubbed "Project Spartan." Well, today at its Build…

How the Xbox Shot Its Way Into Gamers’ Hearts

15 years ago, Microsoft redefined the ‘Halo effect’

It was a minute after midnight in Times Square, and the scene was utter bedlam. Lime-green spotlights crossed the winter sky, digital billboards were on overdrive and celebrities like Dwayne…

How a CAA Agent's Living Room Became One of Today's Hottest Music Venues

Brian Loucks makes marketers and artists feel at home

On a crisp February evening in Los Angeles, at a sprawling home in Laurel Canyon, Annie Lennox launches into a passionate version of "The Nearness of You," a classic love…

Ad of the Day: Robert Downey Jr. Surprises a 7-Year-Old With a Bionic 'Iron Man' Arm

Great spot for Microsoft's Collective Project

There are good ways to use your megafame, and bad ways to use your megafame. Robert Downey Jr. has happened upon one of the best ways to use his—by drawing…

This Time Y&R Picks an Insider to Lead Business Development

Alex Hughes has been at the shop since 1994

Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

Ad of the Day: Microsoft Urges Girls to Stick With Science on International Women's Day

Recruiting for 2027?

Add Microsoft to the list of companies touting support for young girls who like science and engineering. The tech giant celebrated International Women's Day on Sunday, and Women's History Month generally,…

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