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Topic: Microsoft

Skype's Message to Facebook and WhatsApp: Millennial Use Growing Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

March 31, 2014, 1:20 PM EDT

Foursquare's New Ads Tap Twitter and Require $100K Commitment Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

March 26, 2014, 4:49 PM EDT

Does Foursquare Offer Enough to Woo Advertisers Long Term? Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…

March 23, 2014, 9:00 PM EDT

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

March 9, 2014, 8:58 PM EDT

This Shop Has Thrived by Helping in the Early Stages of Marketing Challenges Hub Strategy’s clients include Microsoft, Google, Oakland A’s

Specs Who Peter Judd (l.), creative director, director of design; D.J. O’Neil, CEO, creative director What Advertising, design and production shop Where Presidio Bowling Center, near the agency’s San Francisco office Twelve years ago,…

February 27, 2014, 6:43 AM EST

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

Microsoft Invests $15M in Foursquare Companies grow close with licensing deal, too

Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there…

February 4, 2014, 2:48 PM EST

Keith Lorizio Out at Microsoft Longtime sales exec ousted

Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has…

January 31, 2014, 5:25 PM EST

Which Tech Firm Spent the Most to Lobby Washington Last Year? Google led the pack, but Microsoft is catching up

Google spent 14.7 percent less to lobby Washington last year, but the $14 million it spent was still more than any other tech firm, according to a Consumer Watchdog analysis…

January 22, 2014, 4:51 PM EST

Crispin Attributes 10% Staff Cut to Arby's, Microsoft The former left in November and the latter uses the shop less

Crispin Porter + Bogusky trimmed its U.S. staff by 10 percent, a cut that stems chiefly from the loss of Arby's and shrinkage in the agency's Microsoft business. In a statement,…

January 16, 2014, 12:24 PM EST

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