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Topic: Microsoft

Microsoft Is Unveiling a New Interface for Bing Ads A new look and revamped features

Microsoft is rolling out a new Bing Ads interface to its users this month, bringing a wide range of upgrades, improvements and new features. “The changes, which reflect the feedback of…

August 6, 2014, 8:36 PM EDT

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

Microsoft Announces Largest Ever Round of Layoffs Company plans to cut up to 18,000 jobs by next year

Microsoft plans to cut up to 18,000 jobs by the middle of next year, as part of "a restructuring plan to simplify its organization and align the recently acquired Nokia…

July 17, 2014, 10:16 AM EDT

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

July 15, 2014, 4:55 PM EDT

Brands Go Digital in Extended Sponsorships With Music Festivals On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

July 15, 2014, 9:12 AM EDT

NFL Exec Says Wearables Could Crack Second-Screen Advertising But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

July 11, 2014, 1:25 PM EDT

Can a Career TV Exec Bring Ambitious Xbox Shows to Life? The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

June 24, 2014, 6:11 AM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores Tests significantly lifted foot traffic

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically…

June 9, 2014, 11:15 AM EDT

The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency President Angela Courtin is stepping down

The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership,…

June 2, 2014, 11:21 AM EDT

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