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Topic: microsoft advertising

Type
Microsoft Promotes Kathleen Hall to Run Global Advertising and Media Business New role after agency consolidation

Kathleen Hall, general manager of global advertising for Microsoft, has been promoted to the company's top advertising position. Hall will run the global advertising and media business as corporate vice…

December 15, 2014, 7:10 PM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Microsoft Opening Up More Ad Inventory to Programmatic Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

November 6, 2013, 2:27 PM EST

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

The Long Goodbye? Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…

October 1, 2012, 12:00 AM EDT

Microsoft Bailing on Mobile, Branded Web Video Ads Round of layoffs indicates major shift away from brand advertising business online

Is Microsoft signaling that the company is getting out of the brand advertising business? Its latest round of layoffs sure seem to indicate so. On Wednesday (July 11), the company initiated…

July 12, 2012, 5:08 PM EDT

Microsoft Vet Jumps to Clear Channel Rick Song to oversee digital sales at radio powerhouse

Microsoft has lost yet another top ad sales executive. Rick Song, who spent the past six and a half years at Microsoft, has been named evp of digital sales for Clear…

July 5, 2012, 4:26 PM EDT

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