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Topic: Michelle Obama

Nick Offerman and Michelle Obama Take You Through Six Decades of Exercise Fads

With soundtracks to match

No single decade in recent memory has a monopoly on style. Or questionable exercise methods. A new video, "The History of Exercise," stars Nick Offerman and Michelle Obama looking back on…

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

SXSW Reveals Its Biggest Speaker Lineup Ever: Barack and Michelle Obama

For the first White House to fully embrace new media, it's apropos

President Barack Obama has accomplished a lot of "firsts" when it comes to commanders in chief and digital media. The president created social accounts on Twitter and Facebook, participated in a Reddit AMA, and appeared…

Facetime: Photos From the Latest Awards, Festivals and Premieres

Michelle Obama, Robin Wright, Jane Seymour, Debra Lee, Hannibal Buress and more

The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New…

Upworthy Claims It Can Deliver Its Positive Spin for Brands

Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

How the Fist Bump Became Mainstream Enough for an Insurance Company

That famous moment 6 years ago

There’s no agreement as to where the gesture originated. Some say on the basketball courts in the 1970s. Some point to the Wonder Twins. Others say the boxing ring where…

This Startup Agency Counts Michelle Obama Among Its Clients

Catch New York rapidly grows from 6 employees to 35

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office While most of the ad…

Bert and Ernie to Plug Veggies to Kids

Sesame Workshop waives license fees for use by produce marketers

Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples. In a two-year arrangement announced Wednesday by First Lady…

Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad

Long-term aim is to get Nickelodeon to reject unhealthy advertising

Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other…

Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

First Lady acknowledges progress, asks industry to do more

The government may not be able to regulate food marketing to children, but it may not have to. On the same day Michelle Obama used her position as First Lady…

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