Topic: Michelin

The Most Powerful Woman in Restaurants Whom You’ve Never Met

Claire Dorland-Clauzel is the marketing mind behind the Michelin Red Guide

You’ve probably never heard of Claire Dorland-Clauzel, even though she’s among the world’s most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin,…

Michelin Man a friend to roadkill everywhere

The bulked-up Michelin Man gets really superhero-like in this new spot (posted below), the second in a new global campaign from TBWA\Chiat\Day, following the earlier "Gas Pump ad.…