Michael Senno | Adweek
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Topic: Michael Senno

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Bad Moon Rising: Unfavorable Indicators Dog Broadcasters Signs point to a lukewarm upfront marketplace

Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable. In a note…

March 25, 2013, 6:27 PM EDT

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