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Topic: Michael Phelps

8 Surprising and Noteworthy Digital Marketing Stats From This Week

From pooch-loving Santas to ad blocking and Instagram

The last several days provided an array of digital marketing data points, with figures aplenty about consumers' search habits, mobile habits, social platforms, bad ads, chat bots and more.  The following…

Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act

His future as a husband, father, endorser and entrepreneur

Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour. And…

Ad of the Year: How Droga5, Under Armour and Michael Phelps Made a Masterpiece

The stars aligned ahead of Rio with 'Rule Yourself'

How do you make an ad about invisibility? It's an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from…

Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare

Fleeing Earth, into the otherworldly CoD universe

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe…

An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre

Fun nod to Pinocchio

Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice. Now that the phone…

Intel Brings Back #PhelpsFace in New Spots Starring Jim Parsons and Michael Phelps

Meme-worthy ads from mcgarrybowen

For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage. The meme…

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

From Bolt to Baby Phelps to #LochteGate

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy. Media technology player 4C looked at the highlights and lowlights that garnered the most…

Simone Biles' Insane Signature Move Blew Up Social Media on Olympics Day 6

Plus, a first for Team USA swimming

Day six of the Olympic games in Rio de Janeiro was full of plenty of historic moments in swimming, rugby and gymnastics. Take a look at the four buzziest moments…

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

New data reveals the secrets behind its social success

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his extensive hardware collection, Phelps…

Here Are the 4 Buzziest Moments From Olympics Day 5

A basketball record-breaker and a British diving first

Team USA basketball, British diving and Michael Phelps lit up social media on Wednesday, according to analytics company 4C, which is breaking down the top moments for Adweek every day…

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