Michael Phelps | Adweek Michael Phelps | Adweek

Topic: Michael Phelps

Burke: NBC Will Break Even on London Games Ad sales, ratings make Olympics a winner

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…

August 1, 2012, 2:31 PM EDT

Visa Ad Honors Phelps as 'Most Decorated Olympian' Congratulatory spot airs after his 19th medal

By winning his 19th Olympic medal yesterday, Michael Phelps didn't just secure the title of "History's Greatest Olympian." He also earned an honor everyone on Earth has always wished for:…

August 1, 2012, 1:19 PM EDT

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

July 31, 2012, 5:15 PM EDT

London 2012: NBC on Record Ratings Pace Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

July 30, 2012, 2:55 PM EDT

Michael Phelps lights up some Subway buzz

There's plenty of dopey drug-related wordplay on the Web today surrounding Michael Phelps' debut as a Subway pitchman. I'd rather not add to that and bring anybody down. Sure, I…

July 7, 2009, 8:00 AM EDT

Will Debbie Phelps lose any endorsements?

In the wake of Michael Phelps' little marijuana faux pas, Kellogg's has said it will not be renewing his sponsorship contract, saying his behavior is "not consistent with the…

February 10, 2009, 9:13 AM EST

Debbie Phelps has become an ad star, too

Behind almost every great Olympic athlete is a dedicated mom. But only one has her own endorsement deals. Debbie Phelps, mother of the greatest Olympian ever, is proving to be…

August 26, 2008, 8:41 AM EDT

Visa vanquishes rivals with 'Go Phelps' ads

If you've been watching the Olympics, you've seen Visa's "Go World" commercials from TBWA\Chiat\Day, in which the impressive feats of Olympic athletes are recounted in gold-tinted slow motion. They made…

August 18, 2008, 10:28 AM EDT

Would Jesus shop at Wal-Mart?

Which is more ungodly, Wal-Mart’s agency review or its business practices? In this new ad from Wake Up Wal-Mart, pastor Joe Phelps, a Baptist minister from Louisville, Ky., questions the…

December 15, 2006, 9:55 AM EST

Speedo is sick and tired of all those jokes

MediaDailyNews has a piece on Speedo’s efforts to “gain a beachhead as a fashion and lifestyle marketer.” Primarily, this seems to mean getting people to forget the only thing…

August 3, 2006, 9:34 AM EDT