Advertisement

Topic: Michael Phelps

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

Bearded champion preps for Rio

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever…

Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors?

Olympian’s second DUI may prompt brands to scatter

Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second. The gold medalist took to Twitter…

Burke: NBC Will Break Even on London Games

Ad sales, ratings make Olympics a winner

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…

Visa Ad Honors Phelps as 'Most Decorated Olympian'

Congratulatory spot airs after his 19th medal

By winning his 19th Olympic medal yesterday, Michael Phelps didn't just secure the title of "History's Greatest Olympian." He also earned an honor everyone on Earth has always wished for:…

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable

London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

London 2012: NBC on Record Ratings Pace

Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

Michael Phelps lights up some Subway buzz

There's plenty of dopey drug-related wordplay on the Web today surrounding Michael Phelps' debut as a Subway pitchman. I'd rather not add to that and bring anybody down. Sure, I…

Advertisement