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Topic: Michael Kors

Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

May 22, 2014, 4:39 PM EDT

Fashion Brands Dominate Instagram Video Top 10 include Vogue, Michael Kors, Aéropostale

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion. Vogue makes…

May 16, 2014, 12:42 PM EDT

Derek Lam Believes in Fashion for the Masses He's part of a breed of hot designers making luxury more accessible

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam,…

May 4, 2014, 8:25 PM EDT

Designers' Beauty Lines Offer Luxe on a Dime Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even…

May 4, 2014, 8:24 PM EDT

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Michael Kors' First Instagram Ad Gets Instant Complaints High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

November 1, 2013, 2:23 PM EDT

Gin Lane Media Brings Interactive Experiences to Retail J.Crew, Michael Kors and Sweetgreen

Specs Who Emmett Shine (l.), founder; Dan Kenger, digital creative director What Digital creative agency Where New York offices Freelance designer Emmett Shine founded Gin Lane Media so a client would take his requests…

June 13, 2013, 6:29 AM EDT

The Store of the Future Has Arrived (and No, It's Not Apple) How brands are digitizing retail

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron…

June 3, 2013, 10:02 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Lifetime Turns the High Line Into a Public 'Runway' Heidi will rate your outfit for her 10th anniversary

A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion. In order to celebrate the…

July 16, 2012, 12:01 AM EDT

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