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Topic: Michael Kors

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

14 brands have purchased them in 5 weeks

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Michael Kors Bet Big on Instagram Marquee Ads, and It's Paying Off

Longer-form videos had strong recall in several countries

It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection. And according to…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

High-tech fashion could be this year’s hottest gift

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy…

This Week’s Must-Haves: Lilly's Sold-Out Target Collection and More Stylish Finds

Like a summer-ready cosmetics collab and luxe customized clutches

This week, the Adweek staff is highlighting must-have items including customized clutches, neon makeup shades for summer and tees featuring Yves Saint Laurent. Take a look!

These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes

Lesson: show more runway, less backstage

With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week. Exclusive data from Socialbakers tracked video activity across all…

Why GoPro's Instagram Strategy Should Catch Apple's Eye

And 3 other findings from this week's social video rankings

The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov.…

We Ask the Experts: Which Brands Are Killing It Right Now?

#AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

The 10 Best Branded Instagram Videos of the Week

GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as…

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