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Topic: miami heat

ESPN Host Suspended Over Billboard Mocking LeBron

Le Batard took aim at NBA star for leaving Miami Heat and rejoining Cleveland Cavaliers

ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James.  The sportswriter and radio host drew ire from his superiors after buying…

LeBron James Give Sports Illustrated Its Best Day Ever Online

Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

How Sports Illustrated Got the LeBron Scoop

Managing editor Chris Stone reveals behind-the-scenes details

Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he…

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits

Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

The NBA's Instagram Team Doesn't Need LeBron to Score

Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

Check Out the Top 10 Most-Shared Brands on Instagram Video

40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

Chris Bosh Has a Media Plan

Better than yours

Age 29 Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer…

The Great Brand of China

The Eastern power aims to become a formidable player in the U.S. marketplace

While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.…

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