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Topic: Mexico

Global Brands Are Getting More Digital Ad Measurements

Nielsen extends ratings system to Asia

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are…

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Fun stunt from McCann Mexico

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal…

Coca-Cola Shifts Its Media Account in Mexico

Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

Mexicans Murdered for Reporting Crimes on Social Media

'Internet snitches' found hanging from a bridge

The mutilated bodies of a man and a woman have been found hanging from a pedestrian bridge in Nuevo Laredo, northern Mexico. They were apparently killed after using social media…

Mexico’s ‘Twitter Terrorists’ Face 30 Years’ Jail

Pair On Trial for Inciting Mass Panic

A man and a woman in Mexico face possible 30-year sentences for terrorism and sabotage, after allegedly putting false reports of child kidnappings on Twitter. The Associated Press reports that the…

Mexican Moguls Play Monopoly With Telecoms

A tit for tat dispute among billionaires

Three of Mexico’s telecom giants are playing a game of monopoly, but it is unclear if any will be able to pass 'Go.' Luckily for them, they’ve all got way…

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