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Topic: Metro Trains Melbourne

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad McCann Australia extends beloved train-safety ad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…

May 17, 2013, 2:38 PM EDT

A cartoon character is eaten by piranhas in a screengrab from a PSA.
McCann in Melbourne Wins at One Show Train-safety PSA 'Dumb Ways To Die' takes 'Best of Show'

McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre  "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The…

May 9, 2013, 6:55 AM EDT

The Spot: Angels of Death The story behind McCann Australia's adorably grim viral megahit about train safety

IDEA: Safety PSAs are gloomy and tedious and largely ignored by young people hardwired to resist them—except when they're irresistibly fun and impossible not to share with friends. McCann Australia…

December 4, 2012, 7:09 AM EST

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