Topic: Metrics

Ev Williams: Why I Don't Care if Instagram Has More Users Than Twitter

One metric doesn't tell the whole story

This article first appeared, in a slightly different form, at   I was recently quoted as saying "I don't give a shit" if Instagram has more users than Twitter. If you read…

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

ComScore Rolls Out Cross-Platform Audience Measurement

Combined mobile and desktop metrics provide big boosts for Pandora, ESPN

As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system…

So How Are the Olympics Performing Online? NBC Won't Say

Neither will comScore, Nielsen, or anybody else just yet

Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row.…