Topic: Metrics

Ev Williams: Why I Don't Care if Instagram Has More Users Than Twitter One metric doesn't tell the whole story

This article first appeared, in a slightly different form, at   I was recently quoted as saying "I don't give a shit" if Instagram has more users than Twitter. If you read…

January 19, 2015, 8:57 AM EST

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

ComScore Rolls Out Cross-Platform Audience Measurement Combined mobile and desktop metrics provide big boosts for Pandora, ESPN

As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system…

November 29, 2012, 9:00 AM EST

So How Are the Olympics Performing Online? NBC Won't Say Neither will comScore, Nielsen, or anybody else just yet

Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row.…

August 1, 2012, 4:35 PM EDT