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Topic: Metrics

Crotches Are King in Betabrand's Test of 30 Different Ad Photos This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

May 15, 2014, 9:49 AM EDT

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

ComScore Rolls Out Cross-Platform Audience Measurement Combined mobile and desktop metrics provide big boosts for Pandora, ESPN

As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system…

November 29, 2012, 9:00 AM EST

So How Are the Olympics Performing Online? NBC Won't Say Neither will comScore, Nielsen, or anybody else just yet

Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row.…

August 1, 2012, 4:35 PM EDT

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