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Topic: Metlife

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet CP+B puts positive spin on a grim, dry topic

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live…

September 9, 2014, 1:18 PM EDT

MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

April 10, 2014, 11:59 AM EDT

Survey Predicts a Bleak Future for Agencies Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

January 14, 2014, 12:49 AM EST

The Multiple-Personality Stadiums What happens when a stadium loses a sponsor again and again?

Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated…

January 30, 2012, 12:27 PM EST

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30, 2012, 12:10 PM EST

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