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Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

Yahoo Wants to Invest Serious Cash in Snapchat Reports say discussions are taking place

Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number…

October 3, 2014, 6:18 PM EDT

Snapchat Valued at $10 Billion After Raising $20 Million From Top VC Users numbered at 100 million

Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested…

August 27, 2014, 6:30 PM EDT

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

Brands May Be Surprised to Find Themselves on Yo Squatters likely reason Pepsi, Subway, McDonald's popping up on hot app

Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not.  The identities of some of the largest corporations are popping up on the latest app obsession—among them,…

June 20, 2014, 6:03 AM EDT

This Small Startup Says Facebook Imitated Its Photo App Idea Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

June 18, 2014, 5:30 PM EDT

Disney's Frozen Coming to Messaging Apps in Sticker Form TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

May 30, 2014, 4:21 PM EDT

Snapchat CEO Apologizes for 'Idiotic' Emails From Frat Days Says they don't reflect his views on women

Snapchat’s CEO Evan Spiegel has apologized after a series of emails from his college days revealed insensitive statements regarding women. Gawker’s Valleywag published Spiegel’s e-mails from when he was a…

May 28, 2014, 3:33 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

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